PTS UMP Bosch Rexroth Academy – Driving Digital Transformation for SMEs

Small and medium-sized enterprises (SMEs) play a crucial role in the global economy, providing jobs and driving innovation. However, many SMEs still struggle to keep pace with the rapid digital transformation that is transforming businesses and industries around the world. The purpose of this essay is to discuss the challenges and opportunities of driving digital transformation among SMEs, and to suggest ways that SMEs can harness digital technologies to improve their competitiveness and growth.

One of the biggest challenges faced by SMEs in driving digital transformation is a lack of resources, both in terms of funding and skilled personnel. Many SMEs have limited budgets and are unable to invest in the latest digital technologies, such as cloud computing, artificial intelligence, and the Internet of Things. This lack of investment makes it difficult for SMEs to compete with larger companies that have greater resources and are better able to adopt and implement new technologies.

Another challenge faced by SMEs is a lack of understanding of the potential benefits of digital transformation. Many SMEs see digital technologies as an added expense, rather than as a valuable investment in their future. This can make it difficult to convince SME owners and managers to invest in digital technologies and to implement them effectively.

Despite these challenges, there are many opportunities for SMEs to drive digital transformation and reap the benefits of digital technologies. One of the key opportunities is to improve their operational efficiency, by automating processes and reducing manual labor. For example, many SMEs can use cloud computing to store and manage their data, reducing the need for manual data entry and allowing employees to access information from anywhere at any time.

Another opportunity for SMEs is to reach new customers and markets through digital channels. For example, social media, e-commerce, and digital advertising can help SMEs to reach a wider audience and to promote their products and services more effectively. This can help SMEs to expand their customer base, increase sales, and grow their businesses.

In order to drive digital transformation among SMEs, there are several steps that can be taken. Firstly, SMEs need to educate themselves about the benefits of digital technologies and to understand the ways in which they can improve their competitiveness and growth. They should also invest in the necessary digital technologies, such as cloud computing, AI, and IoT, and should seek the support of experts who can help them to implement these technologies effectively.

Today, Professional Talk Series 2023/1 featured Mr Darren Chan, the CEO of Bosch Rexroth Malaysia to talk on the topic of ‘Driving Digital Transformation Among SMEs’. Darren emphasized the critical role that academia plays in accelerating the adoption of digital technologies among small and medium-sized enterprises (SMEs). He adds that the academic community has a unique and important role to play in bridging the gap between the cutting-edge advancements in digital transformation and the needs of SMEs.

According to Darren, academia has access to cutting-edge research and development in digital transformation technologies. By working with SMEs, academia can help to translate these advancements into practical solutions that meet the needs of these businesses. For example, researchers at universities can work with SMEs to develop and test new technologies, such as autonomous vehicles, that have the potential to revolutionize the manufacturing sector.

In addition to driving technological advancements, Darren mentioned that academia can also play a critical role in educating the next generation of workers and leaders in the field of digital transformation. By providing students with hands-on experience in developing and implementing digital technologies, universities can equip them with the skills and knowledge they need to drive digital transformation in the workplace. Furthermore, by working with SMEs, students can gain valuable experience in applying their academic knowledge to real-world problems, which will help them to develop a deeper understanding of the challenges faced by these businesses.

On the other hand, Darren also acknowledges that academia must overcome several challenges in order to effectively support the acceleration of digital transformation among SMEs. One of the biggest challenges is the need to bridge the gap between academia and industry, by fostering close collaboration between universities, SMEs, and the public sector. This can be achieved through initiatives such as technology transfer programs, industry-academia partnerships, and government funding for research and development in digital transformation.

Towards the end of the talk, Darren highlights the critical role that academia can play in accelerating digital transformation among SMEs. By driving technological advancements, educating the next generation of workers and leaders, and fostering close collaboration with industry, academia has the potential to play a key role in bridging the gap between cutting-edge research and the practical needs of SMEs. By doing so, academia can help to drive the wider adoption of digital technologies in the manufacturing sector, which will have far-reaching benefits for businesses, workers, and society as a whole.

In conclusion, driving digital transformation among SMEs is a challenging but rewarding process that can help SMEs to improve their competitiveness and growth. By investing in digital technologies and implementing them effectively, SMEs can reap the benefits of digital transformation and achieve success in the digital age.

Also present in the talk are Pn Nadia Zam Zam, the Director of MIDA Pahang, Ir Dr Nurul Hazlina Noordin – AVC and Assoc Prof Hamdan Bin Daniyal – Dean of FTKEE. The talk is aired live via ICON YouTube Channel.